Do Jingles Really Work in 2025?
The Psychology of Audio Brand Marketing
It’s 2025. Your fridge can text you, your toddler knows how to skip ads, and brands are battling for attention in 15-second windows. In this digital whirlwind, one old-school marketing tool is quietly making a serious comeback.
The jingle.
Not just a retro relic from radio and TV, jingles are proving to be one of the most powerful tools in the modern marketer’s kit. Why? Because sound sticks. And sound sells.
Let’s break down why jingles still work in 2025, and what the science of audio branding says about how our brains connect with music and memory.
First, what is audio brand marketing?
Audio brand marketing is how your brand sounds across every channel. It’s the music in your ads, the intro to your podcast, the little sound your app makes when it loads, and of course, the jingle that people can’t stop humming.
A good jingle isn’t just catchy. It’s a hook, a memory device, and a brand builder rolled into one. When done right, it can make people feel something before they even realize they’ve heard your message.
Why jingles still work in 2025
Audio is everywhere
Between podcasts, smart speakers, YouTube, TikTok, and streaming radio, people are listening more than ever. A jingle doesn’t need visuals to be effective. It can play in the background and still make an impact. That kind of passive exposure builds serious brand recognition.
They trigger memory like nothing else
The brain stores music and language in different places. When a jingle combines both, it doubles the chances of being remembered. That’s why you can still recite the phone number from that carpet cleaning ad you heard ten years ago, even if you can’t remember your own zip code.
They create emotional connections
Music triggers emotion, and emotion builds trust. A well-crafted jingle can make someone feel happy, safe, nostalgic, even hungry. Those feelings get attached to your brand. That’s how customers start choosing you without even thinking about it.
They’re cost-effective and high-impact
In a world where ad costs are rising and attention spans are shrinking, jingles are an efficient way to break through. One short, sticky tune can pay off for years. It’s brand equity in audio form.
But wait, doesn’t AI make jingles now?
Sure, a robot can generate a melody. But it can’t understand your brand voice, your customer psychology, or how to build emotional tone through music. A jingle that works needs more than just notes. It needs intention. It needs craft. And it needs to be original.
This is marketing, not elevator music.
Big brands are doubling down on sound
Some of the most successful brands in the US are leaning hard into audio identity. State Farm’s “Like a good neighbor” still hits. McDonald’s doesn’t even need words—just a few notes and you’re already craving fries. These brands aren’t just being nostalgic. They’re being strategic.
So should your brand have a jingle?
If you want to be remembered, recognized, and chosen more often, the answer is yes.
A custom jingle can bring your brand to life across every channel—TV, podcast, TikTok, YouTube, radio, streaming, you name it. It builds trust. It drives recall. It works.
At Write Me A Jingle, we help brands turn strategy into sound. We create original, high-impact jingles that connect emotionally and perform commercially. Whether you’re launching a startup or refreshing an established brand, we’ll help you find your sound—and make sure it sticks.
Ready to make some noise?
Let’s talk and get your brand a jingle worth remembering.
